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Shoe designer sees scent as key step in building lifestyle brand.
June 4, 2010
By: TOM BRANNA
Editor
Vince Camuto knows shoes. Now, he’s tackling fine fragrance, having announced a new partnership with Parlux. Greenwich, CT-based Camuto Group and Ft. Lauderdale, FL-based Parlux have signed a 5-year exclusive licensing agreement to develop a signature women’s fragrance under the company’s heritage line, Vince Camuto. Projected to hit retail shelves in fall 2011, the perfume is being billed as contemporary and refined. According to Camuto, the “scent we are working on is dynamic and elegant...
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